Run a sharper operation, and let AI agents do the busywork.
Hands-on supply chain and operations advice for product businesses, plus custom AI agents that take the repetitive admin off your team. They chase orders, reconcile stock, answer customers and keep your systems in sync.
Your next team member could be an AI agent.
I design and build AI agents around how your business actually runs. They work inside the tools you already use, follow your rules, and hand anything important to a person for approval. The result is fewer hours lost to copy-paste, chasing and checking, and more time for the work that grows the business.
Operations & supply chain
- Watch stock levels and draft purchase orders before you run out
- Chase suppliers for confirmations, ETAs and paperwork
- Match deliveries against POs and flag short or damaged shipments
- Keep forecasts and reorder points updated from sales data
- Monitor 3PL and courier performance and raise issues
Sales & customer service
- Answer "where's my order?" and common questions, around the clock
- Triage the shared inbox and draft replies for you to approve
- Enter wholesale orders from emails and PDFs into your system
- Follow up quotes, samples and overdue reorders
- Handle returns and warranty steps end to end
Finance & admin
- Read supplier bills and code them in Xero or MYOB
- Reconcile Shopify payouts, fees and refunds
- Chase overdue invoices with polite, timed reminders
- Pull a weekly sales, margin and cash snapshot
- Keep product, price and cost data consistent across systems
Marketing & eCommerce
- Draft product listings, descriptions and SEO copy
- Plan and schedule social posts from your content library
- Report weekly on ads, email and website performance
- Spot slow sellers and suggest bundles or promotions
- Keep marketplaces and your website in sync
We map where your team's hours go and pick the tasks where an agent will pay for itself fastest.
I build the agent around your tools and rules, test it on real work, and keep a person in the loop for anything that matters.
Your team learns how it works and how to adjust it. I stay on hand to extend it to the next job.
Not sure what could be automated? Bring a list of the jobs your team dreads. In a free scope session we'll pick the best candidates and what they'd save you.
Find my first agent →Growth has outpaced the way the business runs.
Too much of the wrong stock and not enough of the right stock, with cash tied up on the shelf.
Forecasts live in someone's head or a spreadsheet nobody trusts, and production is always reacting.
Shopify, the warehouse, the 3PL and the accounts don't talk to each other, so orders and stock need manual fixes.
Good people spend half their week on copy-paste admin, chasing and checking instead of growing the business.
Freight costs keep creeping up, and your 3PL isn't performing or you're not sure you need one at all.
You're choosing or rolling out an ERP/MRP system and want someone in your corner who has done it before.
End-to-end, from planning to the warehouse floor and the AI that ties it together.
Engage me for a single problem or the whole chain. Most work starts with a short, scoped piece and grows from there.
AI agents & automation
Custom AI agents and automations that handle repetitive work across operations, customer service, finance and marketing, connected to Shopify, Xero, MYOB, your inbox and your spreadsheets.
- AI agents
- Workflow automation
- System integrations
- Team training
Planning & forecasting
Get demand, supply, inventory and finance working from one plan, so you can see shortages and excess coming instead of finding out too late.
- S&OP
- Demand planning
- Supply planning
- Production scheduling
Inventory & sourcing
Less cash tied up in stock without hurting service levels, and a supplier base you can rely on, local or offshore.
- ABC & safety stock
- Reorder points
- Sourcing & RFQs
- Supplier scorecards
Warehouse, 3PL & logistics
Layouts, pick-pack flows and freight set up to cut handling and cost. 3PL selection, onboarding, SLAs and performance management.
- Warehouse design
- 3PL management
- Freight & carriers
- Cold chain
Systems & integrations
Selecting, implementing and looking after ERP/MRP systems, plus Shopify stores connected to your accounting, WMS and 3PL so stock and orders stay in sync.
- MYOB · NetSuite · Odoo
- Katana · MRPeasy
- Shopify builds
- Xero integrations
Manufacturing & process improvement
Commissioning new lines and sites, writing SOPs, and using Lean principles to lift yield, quality and output.
- Commissioning
- SOPs
- Lean / TPM
- Bottleneck analysis
Customer & supplier relationships
Service levels, feedback loops and escalation paths that turn one-off transactions into dependable partnerships.
- Service levels
- Supplier onboarding
- Performance reviews
Simple, scoped and practical.
Free scope session
A no-obligation conversation about what's going on, what you've tried and what good would look like.
Diagnose
I look at your data, processes and systems and come back with the few changes, and the automations, that will matter most.
Implement
Hands-on delivery alongside your team: planning, systems, warehouse, suppliers or AI agents.
Hand over
Documented processes, trained people and ongoing support if you want it, so things stay fixed.
Hi, I'm Andy Borg.
I've spent my career in operations and supply chain, most recently as Operations Manager at Koko Black, and since 2025 as an independent consultant working with food, consumer and service businesses.
I also run SuperBee Australia, an eco home-goods brand, and I use AI agents in my own business every day for stock, finance reporting, customer emails, marketing and admin. So when I build an agent for you, it's based on what actually works in a real business, not a demo.
Farination Advisory is built for manufacturers, distributors and product-based businesses that want to move faster, smarter and more profitably.
Product businesses at the growing-pains stage.
Not sure where to start? Let's talk it through.
Tell me a little about your business and what's eating your team's time. I'll come back to you within one business day to set up a free scope session. No obligation, just practical advice and clarity.
Prefer email? andy.borg@farination.com